Andrea Reinhardt is Principal/Owner of Just Starting Up, where her focus is on providing support to startup companies developing their corporate infrastructure and in managing the myriad of details associated with that process.

Ms. Reinhardt has over 16 years of experience working with Silicon Valley companies, including 3 years at Adobe Systems. While at Adobe, she was primarily responsible for the creation of the first company-wide product tracking database and the first corporate product lifecycle development process. Both of these tools are in use today. She went on to become Operations Manager at where she was responsible for all aspects of Human Resources, Facilities, Telecom, Purchasing, Travel, Reception, and Administration. It was her experience taking from a startup to its ultimate sale to (now Openwave Systems) that prompted her to start Just Starting Up.

Ms. Reinhardt has been a Counselor for the San Mateo County Battered Woman's Shelter and participated in a Teen Run Away Shelter Renewal Program in San Jose. She regularly donates time to the YMCA and Ronald McDonald House in their annual holiday events.

Ms. Reinhardt holds a B.S. in Management Science from the University of California, San Diego.